If you’re not using fresh roasted organic coffee beans then your coffee is unnecessarily sub-par. .. How do I know this? Simple chemistry and the nature of the beans. Here’s the skinny:
- Roasted Coffee Looses Most Of It’s Aromatics About 1 Week After Roasting: One of the largest contributing factors to the complexity and fullness of freshly roasted coffee comes about due to the presence of volatile aromatic compounds. After about one week these will deteriorate to an unacceptable level. This is one of the reasons instant is so bad, it virtually has no aromatic compounds left.
- Sealed, Vacuumed-Pack, Nitrogen Protected Etc Will Not Solve The Problem: Big Coffee will roast beans and have an expiration date 6-7 mounts out. Your coffee will still get stale no matter how it’s packaged, all they can do is somewhat slow it down. … Don’t believe the hype.
- Buy From A Roaster Who Ships The Same Day They Roast: One of the reasons I like Cafe Valverde is that they do just that. Is the 1-2 days shipping an issue? No. The reason being that right after roasting the beans need 1-2 days to degas the residual carbon dioxide still left in the beans. So when they get to you they’ll be ready for brewing. I’m lucky Joan & Nelson from Cafe Valverde roast right up the street. When I had a “coffee emergency” (about to run out soon) they took my order and roasted on the same day. Good people, good coffee.
- Consider Roasting Your Own: Just like there was a revolution in home baked bread about 10 years ago now there is a similar thing occurring in the coffee world. People are purchasing the green coffee beans and roasting at home. My friends at Cafe Verde tell me this is growing rapidly and they are shipping the beans all around the world (including to the base in Antarctica). By the way, the green coffee bean side of their business is called Invalsa.
This is such an important topic that we have launched a new blog called EnCoffee that deals strictly with coffee & espresso, it’s enjoyment and creation. Join us if you want to take a journey and learn more of this wonderful, friendly and satisfying world. It’s similar to the culture of wine but for me even better since I can enjoy coffee at any time of the day and actually have the option to craft the product by roasting my own beans. Please share post this with a friend. Cheers!
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